Our Philosophy
1. Athletic Potential is Limitless
Every athlete has the ability to push beyond their boundaries. We believe in unlocking that potential through tailored programmes, unwavering support, and a shared commitment to growth.
2. Every Athlete is Unique
No two athletes are the same. That’s why our approach is personalised, respecting the specific needs, goals, and challenges of every individual and team we work with.
3. Science, Not Guesswork
Our training and rehabilitation methods are rooted in evidence-based practices, ensuring you benefit from proven techniques that enhance performance and reduce injury risk.
4. Strength is the Cornerstone
Building strength is the foundation of peak performance. Whether you’re a footballer, a sprinter, or a rugby player, strength is key to achieving your full potential.
5. Consistency is Key
Progress is built on small, consistent efforts over time—not chasing perfection. We prioritise sustainable development to deliver long-term success.
6. Resilience Can Be Trained
Mental and physical resilience are skills that can be developed. We empower our athletes to overcome challenges, both in competition and in life, with confidence and determination.
7. Recovery is Essential
True progress happens when the body and mind are given time to recover and adapt. We help our athletes strike the right balance between pushing limits and prioritising recovery.
8. Teamwork Builds Champions
A supportive environment—whether from teammates, coaches, or a wider community—creates stronger, more confident athletes. We are dedicated to fostering a positive and inclusive space for all.
9. Excellence is a Journey
Athletic performance is a lifelong pursuit. We guide our athletes to embrace the process, celebrate the milestones, and learn from the setbacks.
10. Your Goals Are Our Goals
We’re here to be your partner in success, providing the guidance, expertise, and support you need to achieve your ambitions.
Meet the Team
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Conall McElholm
Strength & Coach
Conall McElholm is a dedicated Strength & Conditioning Coach with 15 years of industry experience. He currently works with Ulster Rugby as and Athletic Performance Coach, bringing his expertise to support and enhance athlete performance in Rugby. Conall has a robust background in elite-level GAA and has successfully worked with individual athletes in golf, triathlon, and athletics. In addition to his coaching roles, he lectures in academia sharing his knowledge and experiences with future practitioners He has a MSc in Strength & Conditioning and shows a commitment to advancing his knowledge and skills is evident as he is currently pursuing a PhD.
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Martin Dunlop
Physiotherapist
Martin Dunlop is a highly experienced Sports Physiotherapist with over 15 years of expertise in the field. He currently works with Ulster Rugby and provides specialised physiotherapy services to elite triathlon and track and field athletes. Throughout his career, Martin has amassed a wealth of experience, having previously worked with renowned organisations such as Fulham F.C. and Athletics Ireland. Additionally, he contributed his skills as part of the Northern Ireland Medical team for the 2022 Commonwealth Games. Martin holds a Masters in Sports Medicine, underscoring his commitment to providing top-tier care and support to athletes at all levels.
